Phone: 650-474-0955

Sep 30

Advances in Digital Asset Management

Video continues to grow in importance as an enterprise asset, but it remains difficult to manage at almost every stage, from capture to distribution, as well as subsequent access to stored content. “Among our clients, video is a top-of-mind concern,” says Anjali Yakkundi, senior analyst at Forrester. “However, many companies, even very large ones, don’t have a central repository for video or for their other rich media assets. The files are typically scattered in multiple locations, including Dropbox, SharePoint or share drives.”

That situation is not surprising because videos have multiple use cases that range from training and education to marketing and corporate communication, and different departments carry out those functions. However, improving management of video can have a rapid and significant return on investment, so organizations are increasingly motivated to address the issue. Moreover, being able to find not only a particular video but also information within the video is also growing in importance.


Add Comment | Views: 148
Jun 30

Connect Content With People

Despite the promise of new technologies, effective enterprise content management feels more elusive than ever for a lot of companies. Part of the challenge is that there is simply more content produced than there used to be.

While organizations still have huge quantities of documents, employees are embracing new ways to record and share information which is everything from wikis and social media to websites and videos.



Add Comment | Views: 247
Jun 27

Better Business Operations with Better Data

Businesses today understand that data is an important enterprise asset, relied on by employees to deliver on their customers' needs, among other uses of data such as making business decisions and many others. Yet too few organizations realize that addressing data quality is necessary to improve customer satisfaction. A recent Forrester survey shows that fewer than 20% of companies see data management as a factor in improving customer relationships. This is very troubling number.

Not paying attention to data quality can have a big impact both on companies and the customers they serve. Following are just two examples.


Add Comment | Views: 752
Jan 9

Personalization in Content Management

Content personalization in content management makes your users' experience more rewarding. Content personalization targets specific content to specific people. One simple example is showing code samples to developers and whitepapers to business users.

Segment Your Users

The first step to delivering a personalized customer experience is to segment your visitors so you can present them with what’s most relevant to them.


Add Comment | Views: 534
Apr 17

Converting Knowledge Into Content

Many of us have grown accustomed to referring to our work email accounts to find that bit of information that we received from one colleague or another. Now you discover you need that information quickly to finish a project.

Where is it? If you have faced this similar situation, it means that the amount of data and its applications have grown more complex. It also likely means that you and your organization are too loosely exchanging important information and have lazy knowledge management practices in place. This is not meant to be insulting, of course. It is simply a way to understand how to improve the process.

As mentioned in previous blog posts, big data has come to encapsulate the work we do now. Wouldn’t it be great if we had a place to cleanly and robustly organize all of the information that we come across. Well, content and knowledge management policies and programs will help you to achieve this. Read on to learn how.


Add Comment | Views: 724