Digital Asset Management (DAM) is a business process for organizing rich media assets such as pictures, images, video, and audio for storage, retrieval and distribution.
DAM is an increasingly important tool for organizations to protect and grow their brands, control the costs of creating and distributing their digital media content, and maximize the return from their digital assets. Many organizations rely on DAM to provide the much needed centralization, workflow optimization, collaboration, digital media management, and distribution solutions that are becoming an increasingly demanding requirement.
Departments in an organization such as marketing, sales, advertising, public relations benefit most from digital asset management. Using DAM enables organizations to address their most pressing rich media challenges such as managing video, presentation slide decks, creative design media, as well as marketing collateral and related processes.
Organizations face these challenges regarding their digital assets: