The following products deliver the Web Content Management component of the OpenText ECM Suite:
OpenText Web Experience Management is a comprehensive solution for managing content in high performance, scalability, and transaction-oriented web applications.
OpenText Portal works in tandem with OpenText Web Experience Management to allow you to rapidly create mashups and composite applications built on Web services, repository data, and user interfaces.
OpenText Dynamic Portal for Third-Party Portals works in tandem with OpenText Web Experience Management to allow you to publish content directly into portals such as Liferay, IBM WebSphere, or Oracle WebCenter.
OpenText High Performance Web Delivery provides a unique, integrated combination of real-time caching and intelligent cache management capabilities. It improves Web site performance, makes Web sites more scalable, and in many cases reduces costs and manual overhead.
OpenText Semantic Navigation is a powerful and engaging technology, OpenText Semantic Navigation combines content analytics with information retrieval to automatically present Web site visitors with content that is relevant to what they’re looking for or viewing.
OpenText's Web Experience Optimization
products give you the capabilities to optimize each phase of your on-line marketing campaign lifecycle and provide customers with a more relevant Web experience.
OpenText Campaign Management helps deliver highly personalized content to individual recipients through online and offline touch points. From simple campaigns to more sophisticated marketing programs, it enables the easy design, execution and measurement of multipart, results-driven communications across a variety of channels.
OpenText Business Integration Studio is a graphical development environment for rapidly integrating business applications, processes and information that facilitates the integration of OpenText's Web content management, social media, and portal management applications with disparate applications and content repositories inside and outside the enterprise.
Today's post is about OpenText Web Experience Management.
OpenText Web Experience Management (formerly Vignette Content Management) is a solution for creating and managing content for enterprise Internet, extranet, or intranet applications.
- create new sites from site templates derived from their existing sites or launch a sample site with out-of-the-box content types, workflows, and presentation assets;
- apply graphical themes, page and region layouts to pages, layouts or whole sites;
- browse content in contextual, multi-dimensional workspaces by site, content type, folder, category or explorer views.
It offers user-friendly console, branded themes, and preferences that empower its content owners to easily create and manage web content while automatically adjusting to day-to-day authoring actions. This enables users to edit pages and content with no experience and non-intrusive toolbars, improve productivity with contenxtual views that present information users need when and where they need it, and publish in one click.
Powerful and easy to use site layout, theme, and content templating interface enables users to control how site content is presented and helps ensure consistent branding and communication to a variety of audiences, while reducing site development and maitenance cost.
Users can manage all content through intuitive and configurable role-based management console. The console includes ribbon menu and properties toolbar for commonly used items, content tracker, task inbox, and content search with saved queries. There are ergonomic controls for faster editing including language, time zone, filters, page and content settings.
Cotent items can be reused across multiple sites. For example, one article can be published on 100+ sites with a single management workflow.
Vanity URLs can be completely automated or manually defined to help increase site rankings in major search engines and support marketing campaigns, promotions, and messaging that can help increase the number of visitors to your site.
It integrates well with social and collaboration sites.
Users can create content using their favorite tools and web forms. Content from other repositories can be dynamically integrated or migrated for full cycle workflow and publishing management. Images, podcasts, Adobe Flash files and video metadata management allows editors to streamline approval, metadata tagging, and publishing of these assets.
Support for roles allows organizations to customize access to content creators, approvers, developers, and other users. This allows individulas to participate in selected processes automatically while standardizing and enforcing business practices that are exposed to users through delegated administration.
There are good workflows and content types modeling and the best practices template in the sample site. The content type modeler provides an intuitive interface to create and modify content objects such as articles, products, news, etc. Content type evolution allows you to make common modifications.
Content could be in any data format including files, database records, XML documents, rich media assets such as images, videos, and podcasts. There are library services such as check-in and check-out, version control, rollback, content history, security, content classification, metadata indexing, and search. Content could be in any language.
There are tools to optimize the staging and delivery of managed content through web sites, portals, and other applications. The application streamlines the retrieval of content items according to their multi-faceted taxonomies and then transforms the items to suit the intended delivery context, application or device.
User can publish content through automated workflows that deliver content to multiple delivery applications (web servers, databases, application servers). The publishing engine manages content dependencies, so content retains its context throughout content lifecycle.
Search capabilities allow parametric search across content, content attributes, and metadata, both within the management console and for the site search features as well as framework for 3rd party search, enabling high degrees of search accuracy.
There is an ability to manage user access centrally including delegated administration based on LDAP standards.
I will continue describing other products of web content management component of the OpenText ECM Suite in my next posts. Follow me and stay tuned!