Content is the fuel of your organization. Content spills into all areas of an organization and fuels absolutely everything with which customers interact, whether it's a commerce web site, marketing or sales materials, or any other channels.
Preferences for content vary by continent. Companies looking to expand operations overseas will inevitably face cultural and language barriers. They will have to think about how content is resonating with global audiences and they will face the challenge of determining which content to adjust to meet the needs of local markets.