Digital technology is drastically changing how companies do their business and companies' relationship with their customers. While customers gain the power of information and choice, digital technology dramatically improves the economics of business. The rules of business are being rewritten nearly every day with new digital technologies. Every company has a unique digital transformation opportunity.
However, doing so involves far more than merely converting paper processes to electronic ones. Companies undergoing a digital transformation also need to make sure that all of their digital processes are interconnected. Even more important, though, digital transformation requires a company-wide culture transformation.