Organizations of all sizes are beginning to realize how content and its reuse across the enterprise can improve productivity. The need for change is driven by the desire to better manage information assets (documents, creative ideas, illustrations, charts, graphics, multimedia, etc.) and eliminate costly processes that fail to facilitate the effective and consistent re-use of content.
Content reuse can take a variety of forms. The most common reuse scenario is dynamically updating multiple web pages when content is added or removed from a site. There are also content reuse opportunities across multiple web sites, as in the case of co-branding and syndication. Content reuse is critical and often complex when supporting print and web publishing. Perhaps the biggest impact content reuse is in efficient multilingual publishing.
To reuse content it must be structured. Structured content simply means that the information is stored in a format that defines and describes the content. Extensible Mark-Up Language (XML) is a simple and effective format for creating and managing information. Using XML you can describe the content that you are managing, so a headline will actually be defined as a headline, and likewise for a price, a product description, a caption, etc.