Marketing Meets IT and Merges
Information presented to customers must be capable of meeting near-instant information demands in a multitude of perspectives. This includes all end users, internal and external. Organizations will need to continue to be versatile and clever in their approach to data management.
Digital marketers are becoming quite clever in dealing with data, using it to persuade their (or their clients’) customers or potential customers. Taking principles from usability, marketers now use terms such as “user design”, “user experience” (UX) and “user interaction” (UI) and develop specialty roles to turn data into the most pleasant user experience possible. The food, beverage and hospitality industries aren’t the only ones in the experience this issue. Every industry is.
Build to Further Understand
Taxonomy and information architecture is not just about designing a great way to organize content for the end user. Taxonomy can also be used to understand data. Information, its structure and agility are keys to modern design techniques where such vast volumes of data exist.