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The two key aspects of taxonomy are taxonomy structure and taxonomy view. Taxonomy structure provides a classification schema for categorizing content within the content management process. Taxonomy view is a conceptual model illustrating the types of information, ideas, and requirements to be presented on the Web. It represents the logical grouping of content visible to a site visitor and serves as input for Web site design and search engineering. Together, these concepts can guide your Web development efforts to maximize return on investment. Build it right, and they will come.