Content is the fuel of your organization. Content spills into all areas of an organization and fuels absolutely everything with which customers interact, whether it's a commerce web site, marketing or sales materials, or any other channels.

Preferences for content vary by continent. Companies looking to expand operations overseas will inevitably face cultural and language barriers. They will have to think about how content is resonating with global audiences and they will face the challenge of determining which content to adjust to meet the needs of local markets.

Big Data is an ever-evolving term which is used to describe the vast amount of unstructured data. Published reports have indicated that 90% of the world’s data was created during the past two years alone.

Whether it’s coming from social media sites such as Twitter, Instagram, or Facebook, or from countless other Web sites, mobile devices, laptops, or desktops, data is being generated at an astonishing rate. Making use of Big Data has gone from a desire to a necessity. The business demands require its use.

It is getting more unlikely to find paper documents in filing cabinets or electronic documents in shared network drives. Filing cabinets and shared network drives have been replaced by content management systems, knowledge base application, and collaboration tools in majority of organizations.

At a certain point, it's inevitable that organizations have to make adjustments to keep up with the times. users must constantly adapt to the tools of an evolving world. After all, if customers are using advanced technology, it makes sense that companies should be interacting with them using tools that are up to date as well.

Businesses today understand that data is an important enterprise asset, relied on by employees to deliver on their customers' needs, among other uses of data such as making business decisions and many others. Yet too few organizations realize that addressing data quality is necessary to improve customer satisfaction. A recent Forrester survey shows that fewer than 20% of companies see data management as a factor in improving customer relationships. This is very troubling number.

Not paying attention to data quality can have a big impact both on companies and the customers they serve. Following are just two examples.

True to its iconic logo, Hadoop is still very much the elephant in the room. Many organizations heard of it, yet relatively few can say they have a firm grasp on what the technology can do for their business, and even fewer have actually implemented it successfully at their organization.

Forrester Research predicted that Hadoop will become a cornerstone of the business technology agenda at most organizations.