Digital assets continues to grow in importance as an enterprise asset, but it remains difficult to manage these assets from capture to distribution, as well as subsequent access to stored content.
Huge amount of digital asses are being created by marketing and communications teams that they’re being overwhelmed by the sheer number of media assets.
Digital Asset Management (DAM) is a business process for organizing rich media assets such as pictures, images, video, and audio for storage, retrieval and distribution.
DAM is an increasingly important tool for organizations to protect and grow their brands, control the costs of creating and distributing their digital media content, and maximize the return from their digital assets. Many organizations rely on DAM to provide the much needed centralization, workflow optimization, collaboration, digital media management, and distribution solutions that are becoming an increasingly demanding requirement.
Departments in an organization such as marketing, sales, advertising, public relations benefit most from digital asset management. Using DAM enables organizations to address their most pressing rich media challenges such as managing video, presentation slide decks, creative design media, as well as marketing collateral and related processes.
Organizations face these challenges regarding their digital assets:
Autonomy Virage MediaBin is the advanced and comprehensive solution to index, analyze, categorize, manage, retrieve, process, and distribute all types of digital assets within an organization.
Autonomy Virage MediaBin helps organizations with globally distributed teams to effectively manage, distribute, and publish digital assets used to promote their messaging, products, and brands.
Companies would benefit from higher-impact marketing and communications, greater agility, stronger brand equity, increased team productivity, and the security of knowing valuable corporate assets will be fully leveraged and preserved for the future. By providing self-service access to digital assets, marketing personnel no longer have to spend time fulfilling content requests.
Autonomy Virage MediaBin delivers rapid return on investment and can support implementations scaling up to the largest global enterprises.
